A Better Time

''A Better Time'' is the third studio album by Nigerian singer Davido. It was released on November 13, 2020, through Davido Music Worldwide (DMW), RCA Records and Sony Music. The album features guest appearances from Nicki Minaj, Nas, Young Thug, Mayorkun, Chris Brown, Tiwa Savage, Mugeez, CKay, Lil Baby, Hit-Boy, Sho Madjozi, Bella Shmurda and Sauti Sol. Davido enlisted Hit-Boy, Napji, Fresh VDM, Peruzzi and Speroach Beatz to produce the album.

Davido had not planned to release an album in 2020, since he had announced a North American tour in support of his 2019 album, ''A Good Time'' and did not think he would have time to record, with the tour scheduled to begin in the winter and end in spring 2020. However, in March 2020 he had to cancel the sold-out 26-show tour due to the ongoing COVID-19 pandemic, and as a result returned to the studio to record the tracks that became ''A Better Time''.

Background

Davido recorded ''A Better Time'' in Lagos, Nigeria, except for two songs ("Heaven" and Shopping Spree") which were recorded in Los Angeles. He told NME that "With the lockdown and me just being at home it gave me time to really work on the music rather than having to juggle it with being on the road. There was nothing to do. There were no shows. I was at home with my producers, just creating and creating all day." NME described the album as making "a convincing case that the problems of the world really might just melt away – even if only momentarily – though a sense of escapism and the enduring powers of art and pop music." He told Complex, "We (African people) always like to celebrate and ''A Better Time'' is that outlet to be free, be happy and hopeful for a better future."

The album's cover art features Davido with his then-one-year-old son Ifeanyi Adeleke.

Singles

The album's lead single "FEM" was released on September 11, 2020. It was produced by Napji. With lyrics in both English and Yoruba, the title translates from Yoruba roughly as "Shut up." It has been sung by #EndSARS protesters in Nigeria, protests which Davido himself traveled to Abuja to join. In that context he met with Inspector General of Police Mohammed Adamu to talk about the protests against the Special Anti-Robbery Squad and the five points agenda pushed by the movement. The video attracted a million views within nine hours of its release and three million in its first 24 hours, while the single reached No. 1 on Apple Music in at least eight countries, including Nigeria, where it held the top spot for four weeks. It also hit No. 8 on Billboard's World digital Song Sales chart.

The album's second single "So Crazy" was released on November 9, 2020. It featured Lil Baby and was produced by Nick Papz and Xander. The music video was directed by David Wept and filmed in Los Angeles.

The third single, "Jowo," was released on December 4, 2020, produced by Napji and Magicboi. The video, directed by Dammy Twitch and shot in Lagos, received more than 24 million views on YouTube in its first four months.

The fourth single, "The Best," was produced by Mayorkun and Senzi and released on January 28, 2021. In the music video, filmed in Lagos and directed by Dammy Twitch, the two artists paid homage to Japanese culture.

Critical reception

In one of the first reviews to appear, Kevin EG Perry of ''NME'' awarded ''A Better Time'' 4 stars out of 5, comparing the album to its predecessor ''A Good Time'' as follows: "While it remains to be seen whether it can capture the zeitgeist in the way that its predecessor did, this 17-track collection certainly matches up in terms of tunes." Perry added: "clearly his good vibes are contagious. That’s true of the whole record, which is heavy on steel drums, synths and horns and light on trouble."

Tochi Imo of ''Clash Music'' wrote, "The feature-heavy project sees Davido match up with the likes of Nicki Minaj and Lil Baby on a tape filled with a mixture of both high and gentle energies throughout. Themes such as romance frequent the project and whilst Davido doesn’t stray too far from his lyrical comfort zone, we can enjoy an artist we know and love in his newest record."

A mixed review by Wale Oloworekende at ''The Native'' stated: "Too many times on ''A Better Time'', Davido’s hits-focused approach impedes the continuity of exciting concepts and sacrifices cohesion for dynamism, but the tradeoff is a body of work that doubles down on Davido’s worldview and presents a clear vision of how Nigerian pop can dovetail with American hip-hop at full blast." Tomiwa at ''Too Xclusive'' wrote that the album was "a show of growth and development, although there are quite some misses on this one, the fact that he didn’t change the status quo and still kept it fresh with a slew of incredible features that makes it spectacular."

Accolades

At the 6th ceremony of All Africa Music Awards, ''A Better Time'' received a nomination for Album of the Year.

, -
, 2021
, ''A Better Time''
, Album of the Year
,

Track listing

Credits adapted from OKAfrica and Spotify.

Charts

Release history

References

{{DEFAULTSORT:Better Time, A
2020 albums
Davido albums
Yoruba-language albums